SALLY ASHER
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Hello and welcome!
I’m excited to share my clean beauty finds with you. I created this website to be your guide – testing, tasting and evaluating non-toxic, organic beauty, hair and make-up products to help you make the best choices with what’s currently available in the marketplace.
Did you know that women who wear makeup absorb 5 pounds of cancer causing chemicals yearly? Scary, I know. In Europe, 1,500 chemicals are banned from cosmetics. In the USA, only 11 are banned.
I am passionate about toxic free living overall and with a 25 year background in the beauty industry, I am especially passionate about the importance of personal care products.
If you are making the transition to clean beauty (applause!) I know it can be overwhelming. My aim is to save you time and keep you informed on the latest and most effective products in the clean beauty arena.

Why Clean Beauty?
Eight years ago I suffered a serious health challenge (long story). I got so frustrated after visiting no less than ten dermatologists who were unable to help me that I decided to take my health into my own hands to find answers to my health struggles.
After researching extensively, I immediately switched to all non-toxic skincare, haircare, make-up and cleaning products. In a desperate attempt to get well, my switch to clean beauty was an emergency.
Thankfully, I fell in love with the way my skin and hair looked and felt with gentle, natural but effective products from Mother Nature, minus the nasty chemicals.
It’s an exciting time in the beauty industry, because amazing non-toxic and high performing beauty products are popping up like mushrooms and I am like a kid in a candy shop.

My Bio in a Nutshell...
Since I think most bios are pretty boring, I’ll keep it short and sweet for you.
I’m Australian born and raised, and now call La Jolla, California home. I am married to Simon, and we have two kids, Tilly (12) and Alfie (10).
Beauty is in my blood. Growing up my mum was a teacher at a hair and beauty college, so I love this industry.
Five years ago, my family sold everything and moved to the USA. Since being in the USA we have also lived in Florida and Los Angeles. Our family business is real estate. I have my real estate license in Florida and California.
I love real estate, but my real passion is beauty, health and wellness. I am the author of three books on health and wellbeing.
I hold a Bachelors Health Science Degree from Victoria University and also graduated from the School of Natural Beauty in Melbourne as an esthetician where I studied natural beauty, non-toxic beauty products, make-up and aromatherapy.
I worked in the health and beauty industry for 20 years internationally. In Melbourne, I worked for a plastic surgeon’s office using cosmeceuticals, performing dermal therapy treatments such as microdermabrasion, IPL and chemical peels.
I lived in France for many years, working at Day Spa’s (Hotel Costes) and as an educator for a French skincare brand (Darphin). Whilst in France, I also studied perfumery in Grasse. I speak fluent French.
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Clean Beauty is Prettier...
I believe every woman deserves to look and feel beautiful, in a safe way.
Clean beauty is all about safe ingredients that are not harmful or irritating, but instead safe and efficacious.
I’m excited to help you navigate the world of clean, non-toxic beauty products, so that you can look and feel your best, while staying healthy.
Here’s to your unique beauty and good health,
Because you’re worth it!
Sally xxx
 

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  • Home
  • About
  • Blog
  • Skincare
  • Makeup
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  • Contact